The Marketing Experiment
We're our own case study, in public.
Moops Local is new. Rather than borrow someone else's screenshots or invent testimonials, we're running the exact system we sell on our own business and publishing what happens — the wins, the flat lines, and the money spent.
Baseline period — first numbers publish once there's enough data to be honest about
The scoreboard
Every number we'll report.
Nothing here is estimated or projected. A metric shows "collecting" until we have a real figure from a real source, because a fabricated number on this page would undo the entire point of it.
Visibility
- Organic Google impressionsCollecting data
- Organic clicksCollecting data
- Google Business Profile interactionsComing soon
Traffic
- Website visitorsCollecting data
Pipeline
- Audit requestsCollecting data
- Qualified leadsCollecting data
- Booked conversationsCollecting data
- Customers acquiredCollecting data
Cost
- Ad spendComing soon
- Cost per leadComing soon
- Cost per acquired customerComing soon
What we're testing
Channels on the board.
- Running
Jacksonville local SEO
Service pages built around real Jacksonville search intent, plus a Google Business Profile treated like a storefront.
- Queued
Google Search Ads
High-intent campaigns on the same searches we would run for a client, with call and form tracking from day one.
- Planned
YouTube local awareness
Short, useful videos aimed at Northeast Florida owner-operators.
- Planned
Direct mail
A physical channel most agencies skip, measured with its own tracking number and landing page.
- Running
Personalized business audits
Manual visibility audits sent to real Jacksonville businesses, tracked from send to reply to conversation.
- Queued
Local research and content
Original research into how Jacksonville service businesses show up online, published openly.
- Running
Conversion optimization
Continuous changes to this site's headlines, forms, and calls to action, with the results reported here.
Why do this
Because "trust us" isn't evidence.
Marketing companies ask you to believe claims you can't verify. We'd rather hand you the scoreboard. If our own visibility work doesn't move, you'll see the flat line here before you hear a pitch from us. If it works, you'll see exactly what it cost to get a customer — and you can decide whether the same math works for your business.